Experimento con Automatización de anuncios de Adwords en parte superior

Hace ya demasiados meses escribí un post sobre la tendencia de Google Adwords a mostrar los anuncios en la barra lateral de la SERP con el principal inconveniente de perder clics y ventas potenciales. Hablábamos para una campaña ejemplo, de obtener un triste 1,39% de CTR en posición lateral frente a un 14% en posición superior o en el caso que veremos luego, un  1,18% frente a un 9,34%.

Como soluciones a esta situación planteamos 2 acciones: 1) la propia optimización de la campaña trabajando la relevancia y nivel de calidad 2) el uso de una automatización del anuncio en parte superior. En este caso el scoring de la campaña estaba en un 7,36 de media ponderada por las impresiones y con limitadas posibilidades de mejora debido a ciertas particularidades de la campaña:

  • Elevado porcentaje de las búsquedas muy long tail y baja concentración de impresiones en un mismo término que dificulta la selección de palabras clave de calidad y con peso
  • El 50% impresiones se generan en “Otros términos de búsqueda” -> opacidad en datos
  • Misma keyword para 2 perfiles de comprador diferentes (gran público y target) -> difícil mejora del CTR
  • Misma keyword para 2 perfiles de vendedor diferentes -> doble competencia
  • Búsquedas irrenunciables

Así que mientras trabajaba mis negativas y yendo contra natura, dejé que el sistema trabajara por mi con la automatización de anuncios en parte superior. Fijé incrementos del 3% con límite 0,95€ (ya por entonces la oferta máxima era 0,89€) y estos han sido los resultados tras 20 días…
Automatización en AdWords para parte superior de página

  • El CPC medio ha subido 0,07€ en anuncios en posición lateral y la posición pasó de 3,8 a 3,5
  • El CPC medio ha subido 0,03€ en anuncios superiores y la posición pasó de 2,2 a 2,1
  • El porcentaje de impresiones perdidas por ranking pasó de un 7,65% a un 1,45%
  • Ha habido un incremento de impresiones y clics en torno al 19%
  • Se ha conseguido traspasar impresiones de la zona lateral a la superior en el grupo principal
  • En el resto de grupos, el incremento de impresiones se experimentó en ambas posiciones

Me resultaron un poco bluff estos datos porque el incremento de cpc no mejoró la posición, posiblemente porque el nivel de calidad es bajo con respecto al de la competencia, aunque sí habíamos participado en un mayor número de subastas (19% impresiones más). A partir de aquí habrá que valorar gastos e ingresos…

¿Tenéis alguna experiencia con esta automatización? ¿Ideas? ¿Consejos?

Salud

54 opiniones en “Experimento con Automatización de anuncios de Adwords en parte superior”

  1. There are some of you out there who probably haven’t heard of http://www.camgirl.pw This is one of those must see sites. It’s full of extremely attractive ladies. You’re going to want to put down your sandwich when visiting this site. It’s impossible to focus on anything but the babes they have to offer.

  2. You’ve been working hard lately. All that stress has got to be eating at you. Why not take a break and enjoy some cam girls? There’s plenty of them to enjoy at http://www.camgirl.pw It’s wall to wall babes at this site. You’ll know that right away after your first visit.

  3. I have learned some new elements from your web site about pc’s. Another thing I have always considered is that laptop computers have become an item that each residence must have for many reasons. They provide convenient ways to organize homes, pay bills, search for information, study, listen to music and even watch shows. An innovative technique to complete many of these tasks has been a mobile computer. These computer systems are portable ones, small, potent and easily transportable.

  4. What I have seen in terms of computer memory is there are requirements such as SDRAM, DDR and so on, that must match up the technical specs of the mother board. If the computer’s motherboard is reasonably current while there are no main system issues, changing the memory literally normally takes under a couple of hours. It’s one of several easiest personal computer upgrade methods one can visualize. Thanks for spreading your ideas.

  5. Thanks for your blog post. The things i would like to bring up is that computer memory has to be purchased when your computer can’t cope with whatever you do with it. One can install two random access memory boards with 1GB each, for example, but not certainly one of 1GB and one with 2GB. One should make sure the manufacturer’s documentation for the PC to make sure what type of memory space is needed.

  6. One thing I want to say is the fact before acquiring more computer system memory, check out the machine directly into which it can be installed. If the machine is usually running Windows XP, for instance, the actual memory threshold is 3.25GB. Installing a lot more than this would purely constitute a waste. Make certain that one’s motherboard can handle the upgrade amount, as well. Thanks for your blog post.

  7. Thanks for enabling me to get new ideas about computers. I also have the belief that one of the best ways to maintain your laptop computer in best condition is to use a hard plastic-type material case, as well as shell, that fits over the top of the computer. These types of protective gear are usually model unique since they are manufactured to fit perfectly over the natural covering. You can buy them directly from the owner, or through third party sources if they are designed for your notebook, however not all laptop may have a spend on the market. Once more, thanks for your suggestions.

  8. Thanks for the guidelines you have discussed here. Something important I would like to say is that laptop or computer memory requirements generally rise along with other breakthroughs in the technological know-how. For instance, if new generations of processors are brought to the market, there is certainly usually a similar increase in the dimensions preferences of all laptop or computer memory and hard drive room. This is because the software program operated by means of these processors will inevitably increase in power to take advantage of the new technology.

  9. Thanks for your strategies. One thing I’ve got noticed is banks and financial institutions know the spending behaviors of consumers and also understand that plenty of people max outside their credit cards around the breaks. They sensibly take advantage of this particular fact and begin flooding your inbox and also snail-mail box along with hundreds of 0 APR credit card offers immediately after the holiday season ends. Knowing that if you are like 98% in the American community, you’ll jump at the possiblity to consolidate financial debt and transfer balances to 0 annual percentage rates credit cards.

  10. Hello, Neat post. There’s a problem with your web site in internet explorer, could check this? IE still is the market leader and a big portion of people will leave out your magnificent writing because of this problem.

  11. I simply want to mention I’m very new to blogging and site-building and honestly savored you’re page. Almost certainly I’m planning to bookmark your site . You amazingly come with outstanding posts. Thanks a bunch for sharing your web site.

  12. As well as fascinating, You’re an excessively specialist doodlekit. We’ve become a member of your feast and remain right up pertaining to inside goal more of your great article. Likewise, We have embraced your site inside my myspace

  13. I simply want to mention I am very new to blogs and actually loved this website. More than likely I’m planning to bookmark your website . You absolutely have good article content. Thanks a bunch for revealing your blog site.

  14. hello there and thank you to your info ? I’ve definitely picked up anything new from right here. I did however expertise a few technical points using this site, since I experienced to reload the web site a lot of occasions prior to I could get it to load correctly. I were wondering if your hosting is OK? No longer that I’m complaining, but slow loading cases times will often have an effect on your placement in google and could damage your high quality score if ads and marketing with Adwords. Anyway I’m including this RSS to my e-mail and can look out for a lot more of your respective exciting content. Make sure you replace this once more very soon..

  15. Its like you read my thoughts! You appear to know a lot about this, like
    you wrote the e book in it or something. I think that you could do with some % to power the message house
    a bit, but instead of that, this is fantastic blog.
    A great read. I will definitely be back.

  16. Your article on Experimento con Automatizaci??n de anuncios de Adwords en parte superior – Ana Berges is great. I hope you can continue writing many lot article in the future. Long live anaberges.com

  17. Hello, I think your blog might be having browser compatibility issues.
    When I look at your website in Ie, it looks fine but when opening in Internet Explorer, it has some overlapping.

    I just wanted to give you a quick heads up! Other then that,
    excellent blog!

  18. Does your website have a contact page? I’m having trouble locating it but,
    I’d like to send you an e-mail. I’ve got some creative
    ideas for your blog you might be interested in hearing. Either way,
    great site and I look forward to seeing it develop over time.

  19. The weekend is fast approaching. Why not spend it with a sexy cam girl? There’s plenty of them over at http://www.camgirl.pw All of these girls are wanting to have a good time. That’s exactly what you’re looking for too. The most fun you’ll ever have online is right here. Have yourself a good time and meet someone new. That’s what this site is all about.

  20. Greate article. Keep posting such kind of
    info on your site. Im really impressed by your site.

    Hi there, You have performed an excellent job. I will certainly digg it and
    in my opinion suggest to my friends. I am confident
    they will be benefited from this site.

  21. Just imagine for a second if you could get into the mind of a millionaire. Think of all the things that you could learn. Well, you actually can do just that. A millionaire is giving away all of his secret right on the internet. You don’t even need to leave the house to learn what made him rich. All it takes is visiting http://e31a67zd-ccr7u13el2cflqp0d.hop.clickbank.net He will literally teach you all of the secrets to making money. Don’t you think it’s time that you earned the living that you deserve? Change your life today by simply following the link above. Do it for yourself and everyone that you care about.

  22. Did you know that people make their entire income promoting ClickBank? You too could be one of the many who have quit their job. Affiliate marketing is as old as the internet. It’s not going to go away any time soon. You too can get your piece of the pie. Why shouldn’t you? Do you really like working the job you have? Are you going to be able to do it until you retire? If you’re job requires physical labor, then you know the answer to that question. There’s no way you’re going to be able to do that when you get older. That’s just the truth and no one needs to tell it to you. Right now you could be making money online. Does it require work? You better believe it does. No honest person is ever going to tell you that it’s possible to become a millionaire online without doing any work whatsoever. It’s not possible. That doesn’t mean there isn’t money to be made. There’s plenty of money out there to be made by people just like yourself. Now you know there’s going to be a pitch for a product. You’re right about that. Click on the link http://64efd6-lz41s3rcelbr7s2xl7x.hop.clickbank.net/ and check it out. There’s a video you can watch that will explain everything. It will tell you how to make money using ClickBank. Watch the video and see what you think. You too can be one of the many who earn a living promoting ClickBank. Some people earn a good living and there’s no reason why you can’t.

  23. Are you the kind of guy who loves to watch sexy girls get fucked in the ass? If so, then you need to check out this site https://t.frtyt.com/brwbcvyrr4?aff_id=29696&offer_id=5425&nopop=1 This is the one place where anal sex lovers can get their fix. You’ve never seen asses this tight fucked by cocks this big. Each asshole is super tight and it gets fucked by a huge cock. It’s impossible not to beat off while watching these beauties getting ass fucked.

  24. Thanks for a marvelous posting! I really enjoyed reading it, you
    can be a great author. I will make certain to bookmark
    your blog and may come back later in life. I want
    to encourage one to continue your great work,
    have a nice holiday weekend!

  25. MetroClick specializes in building completely interactive products like Photo Booth for rental or sale, Touch Screen Kiosks, Large Touch Screen Displays , Monitors, Digital Signages and experiences. With our own hardware production facility and in-house software development teams, we are able to achieve the highest level of customization and versatility for Photo Booths, Touch Screen Kiosks, Touch Screen Monitors and Digital Signage. Visit MetroClick at http://www.metroclick.com/ or , 121 Varick St, New York, NY 10013, +1 646-843-0888

Deja un comentario

Tu dirección de correo electrónico no será publicada.